DANIELLE AINSLIE APPOINTMENT
Danielle Atkins has been appointed chief marketing and communications officer of the Diriyah Gate Development Authority (DGDA). A key element in the Vision 2030 reform plan’s aim to modernize the Kingdom, engage Saudi citizens and welcome guests from all over the world through all its giga-projects. Atkins will lead with a view to placing the Kingdom’s historic hub ﬁrmly on the map as a leading destination, creating new narratives to illustrate the transformation across multiple disciplines spanning arts and culture, entertainment, tourism and hospitality. Her appointment further reinforces the new wave of progressive female leadership in the Kingdom. Mrs. Atkins was previously Kodak’s chief brand and marketing officer during the brand’s turnaround, Prior to Kodak, she played an integral role at Beats by Dre, where she was at the forefront of scaling the brand internationally. Quoting Mrs. Atkins: The vast scale of the DGDA project, and the potential to build and empower communities across the region, are hugely exciting for me.